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Fashion with purpose

We started StyleHub because we were tired of fashion that didn't fit — our bodies, our values, or our wallets.

Our Story

Born from frustration, built for everyone

In 2017, co-founders Amara Hassan and Teo Lindqvist were shopping for an outfit for a work event. Amara — a size 16 — couldn't find anything she loved. Teo — 6'4" — had the same problem. Every "inclusive" brand stopped at a 2XL that didn't actually fit.

So they started StyleHub with a simple mission: every person, every size, deserves to look and feel amazing. They launched with just 12 styles in 2018, all made by small factories they personally visited in Portugal and India. By the end of the first year, they had 8,000 customers and zero VC funding.

Today StyleHub carries 500+ styles across XS–4XL, serves 190,000+ customers globally, and remains bootstrapped, independent, and uncompromising on both fit and ethics.

2017

Founded in Stockholm

190K+

Happy customers

500+

Active styles

100%

Ethical factories

StyleHub sustainable fashion workspace with natural linen fabrics and ethical manufacturing
Sustainability Pledge

We're building fashion's better future

The fashion industry is the second-largest polluter in the world. We refuse to contribute to that. Every decision we make — from fabric sourcing to packaging — is measured against our sustainability standards.

Carbon neutral by 2026

We offset 110% of our carbon footprint and are on track to eliminate it entirely.

Certified B Corp (pending)

We're in the final stages of B Corp certification. Expected Q2 2025.

100% recycled packaging

Every box, mailer, and tissue paper is made from recycled materials.

No deadstock, ever

We produce in small runs to avoid overproduction. What we make, we sell.

Our 2024 Impact Report

CO₂ Offset 2,840 tonnes
Recycled Materials Used 71%
Factories Audited 100%
Waste to Landfill 4%

Fit for every body

We don't believe in "plus size" as a separate category. XS and 4XL sit side by side in every collection, at the same price.

XS–XL

Our original range

1X–2X

Extended from launch

3X–4X

Added 2021

Petite

Lengths from 2022

All styles shown on models sizes XS, 1X, and 3X. See our size guide →

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